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All Change!
Now in its 12th year of publication, EPM (European Pharmaceutical Manufacturer) magazine remains the only product tabloid-style publication in the field of pharmaceutical manufacture in Europe and continues to uphold its reputation as a prime and, most importantly, trusted resource for the global pharmaceutical manufacturing industry. This is as a result of the EPM team's continual efforts to improve the magazine, for the benefit of both readers and advertisers, from both a visual and content perspective.
There were a number of positive and well-received 'developments' in 2011, the first of which was the introduction of an EAB (Editorial Advisory Board) in April, a prestigious panel of industry experts comprising of: Henrik Broholm, Senior Specialist, H. Lundbeck A/S; James Cartwright, Global Granulation Leader, Particle Generation, Control & Engineering, GSK; Dave Doughty, Director of Process Understanding & Control, GSK; Dimitris Dogramatzis, Author of Biotechnology Management and Pharmaceutical Marketing textbooks; John Gamble, Senior Research Scientist, Bristol-Myers Squibb; Aidan McNabola, Engineering Director, UCB Group, SCHWARZ PHARMA Ltd; Gregory Poujol, Manufacturing Maintenance Manager, Sanofi; and Kostas Saranteas, Senior Director, Process Chemistry and Engineering, Sunovion Pharmaceuticals Inc. The EAB was formed to further enhance the credibility of the magazine, representing our all important readers and acting as a trusted source of advice on the 'industry' for the EPM's editorial department.
Perhaps the most significant of these developments took place in August when the magazine received a complete design and layout overhaul. The EPM team decided it was time not only to refresh the magazine's image, but to make it more accessible to readers and more focused for advertisers by dividing it into three sections: Laboratory Products & Equipment, Manufacturing Products & Equipment and Ingredients & Contract Services — so effectively three publications, each with its own features, in one! As intended, the benefit was two-fold — readers could more easily find what they were looking for and, at the same time, advertisers could be found in the relevant product/service section so their advertisements were more targeted. EPM also featured a 'proper' image-dominated front cover for the first time (with all news and the contents now appearing on the inside), the pièce de résistance of improvements to this new look and feel magazine, highlighting that it was entering a new era.
Finally, in September we welcomed Dr. Paolo Biffignandi onboard as EPM's Regulatory Affairs columnist. As former President of TOPRA (The Organisation for Professionals in Regulatory Affairs) and now advisory board member of the pan-European regulatory affairs organisation ELC GROUP, we felt that Paolo was the ideal candidate for this role, which he undoubtedly proved in his initial three columns last year.
All of these aforementioned changes have received positive feedback from both readers and advertisers alike, which is testament that we continue to provide a highly regarded and valued product.
If the aforementioned has inspired you to get involved with EPM on the editorial front, you may also wish to consider taking advantage of our many advertising opportunities. Advertising options have evolved quite significantly and the EPM Advertising Sales team is able to offer each, individual client the ideal print and digital-mix package, tailored to their ‘exact’ requirements.
We look forward to working with you this year.
The EPM Team
(Elizabeth Valero, Editor; Robert Anderton, Advertising Sales; and Mike Taylor, Advertising Sales)
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