In a new survey of European and North American companies Mettler Toledo PCE has revealed the importance of serialisation in the fight against counterfeiting.
Survey
Asking what potential serialisation holds as a tool to protect against counterfeiting, the company gained insight into the current state of implementation of serialisation solutions across different industry sectors and the value that companies place on it as a way of preventing product and brand piracy.
“From our research, one thing is quite clear: serialisation of products will grow,” revealed Reinhold van Ackeren of Mettler Toledo PCE. “In some cases, such as the food sector, it has already become a significant area for investment outside of the pharmaceutical manufacturing industry where it originated. Not only does serialisation help to protect against counterfeit products entering the market, but it can also secure against grey market sales and help identify breakdowns in the supply chain.”
According to the World Customers Organization (WCO), counterfeits make up a total of around seven percent of world trade. This causes economic damage to manufacturers and brand owners in the region of hundreds of billions of Euros each year.
Key takeaways from the survey results are:
• A majority of the companies surveyed anticipate new serialisation requirements. A third of those surveyed would welcome legal requirements on serialisation for their own industry.
• Large retailers could become key market drivers for serialisation solutions through requirements for their suppliers.
• Companies consider the most important advantages of serialisation to be protection against brand and product piracy and greater transparency in the logistics chain.
• A majority of those surveyed admitted that they or their industry were already affected by counterfeiting; a quarter of these respondents even reported massive disruptions.
• There is a need for information as to what opportunities serialisation offers in the fight against counterfeits and unauthorised sales channels, as well as to what the limits of these solutions are.
• When implementing serialisation, companies consider the total package, including hardware, software and service. Flexibility and ease-of-use in software — are particularly important to them.
• Experience in serialisation projects that have already been implemented is a top priority when selecting a project partner.
• The IT infrastructure required to manage serialisation data in the medium and long-term is frequently underestimated.
• More information is needed on how end-to-end verification can be implemented at the product level with partners across the supply chain.
• High implementation costs make it difficult to introduce serialisation solutions for products with a low-price point.
