Friends star Jennifer Aniston is teaming up with Shire Pharmaceuticals to raise awareness about chronic dry eye.
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Commonly referred to as dry eye, the actress has revealed how the condition gets in the way of her daily life. In partnership with Shire, Aniston is encouraging people to make eye health a priority, and is raising awareness and understanding about chronic dry eye symptoms.
"My eyes often become dry, itchy and irritated, especially when I am reading or outside," said Aniston. "The symptoms were bothering me so much that I finally decided to speak with my eye doctor, and learned I have dry eye."
Shire has launched eyelove, an educational awareness campaign for the condition.
To encourage people to prioritise their eye health, eyelove will provide information that helps them recognise that symptoms may interrupt common activities like reading, driving or working at a computer.
Through the eyelove campaign, Shire says it hopes that people will “show their eyes some love”, which may start by visiting their eye doctor to chat about dry eye symptoms that may be getting in the way of the things they love to do.
"Shire is thrilled to partner with Jennifer Aniston to help educate people about Dry Eye and the steps they can take to maintain and improve their eye health," said Robert Dempsey, head, ophthalmics franchise at Shire.