SCORR Marketing and KNect365 have released the results of its research report Technological Innovations for Clinical Trials.
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The survey performed by the two companies assessed awareness, perceptions and implementation of technological innovations in the health science industry. It focussed on the use of big data, cloud technology for electronic medical records, mHealth technologies and patient-centricity.
“In this report, we looked at the key benefits and challenges that companies have from implementing these technologies,” said Cliff Echols, market intelligence director at SCORR Marketing. “For big data, our market intelligence team found that the primary benefit is increased efficiencies, while the biggest challenge is the cost of implementation. Interestingly, respondents indicated that the quality of training they have received for big data practices is only average.”
Additionally, respondents were asked about how important they felt it was to embrace innovative technologies and how they felt their company compared with competitors and the impact of regulatory agencies on these technologies.
Andrew Burrows, digital content marketer at KNect365, added, “The implementation of new technological innovations in clinical trials is expanding at a rapid pace. We appreciate SCORR Marketing partnering with us to provide valuable information to our audience on this topic.”
SCORR Marketing is a global health science marketing and communications firm and KNect365 is a business intelligence, academic publishing, knowledge and events business.