Magritek
New arrivals at Magritek — John Paul Cerroti will lead marketing efforts out of the Aachen while Silverio Iacono heads up sales operations worldwide from his East Coast US base.
Magritek has announced further expansion in company activities worldwide. With offices now in the US, Germany and New Zealand and increased growth in worldwide markets for benchtop-sized analytical techniques, Magritek made the decision to appoint two experienced industry professionals to its sales and marketing team.
Silverio Iacono is to head up the company’s sales operations worldwide. Iacono has spent his career leading sales and marketing teams for analytical tools, most recently as Vice President and General Manager of PerkinElmer’s mass spectrometry business. With nearly 25 years working in the scientific community, he arrives at Magritek enthusiastic to help further build the company into a world-leading business.
Joining him is another spectroscopy veteran. John Paul Cerroti has worked in analytical instrumentation for nearly thirty years. With a background in materials science, Cerroti has held senior sales and marketing roles for many of the leading spectroscopy tools specialists, including PerkinElmer, Renishaw and Oxford Instruments. Cerroti is based at the Magritek European headquarters in Aachen, Germany.
Magritek CEO Andrew Coy commented: “Since we launched the Spinsolve family of NMR (nuclear magnetic resonance) spectrometers, we have seen a large increase in the interest for instruments that fit into educational programmes where the system delivers rapid, repeatable results with minimal operator interaction. With operations on three continents and further expansion in the pipeline, we are confident that Silverio and John Paul will make vital contributions to Magritek.”
Magritek’s latest Spinsolve system us used to conduct carbon-13 NMR spectroscopy experiments, delivering more detail in its spectra than with the use of the more basic 1H nucleus. Carbon has a large chemical shift range of approximately 250 ppm and using composite pulse decoupling there is usually a single peak per carbon atom in the molecule, making carbon spectra much more informative than proton spectra. Furthermore, multinuclear and multidimensional experiments reveal additional structural information such as how carbon and proton atoms in the molecule are connected. This enables NMR to easily resolve isomers that are often confused with other analytical methods.
Magritek, +64 4 920 7671, andrew.coy@magritek.com, www.magritek.com.