India Brand Equity Foundation (IBEF)

During this year’s CPhI Worldwide congress in Frankfurt, the India Brand Equity Foundation and the Pharmaceuticals Export Promotion Council provided an update on India’s generics market, confirming it accounts for 98% of the marketplace Read more


IBEF has announced the sustained collective efforts being made by the pharmaceutical industry and government for sustaining the export growth trajectory. Read more

The India Brand Equity Foundation (IBEF) has compiled its findings and released an overview of the current generics market in India. It predicts that the Indian pharmaceutical market is now at the precipice of the next stage in its development... Read more